Cryptopolitan
2024-01-15 09:25:32

The Revival of the Media Planner-Buyer in the Age of AI

In the evolving landscape of media agencies, the resurgence of the generalist planner-buyer is becoming crucial. As artificial intelligence (AI) streamlines labor-intensive processes in media planning and buying, the industry faces a turning point. Media agencies must adapt to remain essential in marketing, balancing technology with the human touch. The changing role of media agencies

Get Crypto Newsletter
Read the Disclaimer : All content provided herein our website, hyperlinked sites, associated applications, forums, blogs, social media accounts and other platforms (“Site”) is for your general information only, procured from third party sources. We make no warranties of any kind in relation to our content, including but not limited to accuracy and updatedness. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion. You should conduct your own research, review, analyse and verify our content before relying on them. Trading is a highly risky activity that can lead to major losses, please therefore consult your financial advisor before making any decision. No content on our Site is meant to be a solicitation or offer.